FROM TRADITION TO TREND: THE 12 GRAPES RITUAL TAKING OVER NEW YEAR’S EVE
The trend has grown so popular that supermarkets are now selling pre-packaged sets of 12 grapes
The “12 Grapes Manifestation” trend has taken over Instagram and short-form video platforms, becoming a popular symbolic ritual for welcoming luck, love, prosperity, and personal goals in the new year.
The practice is inspired by a long-standing Spanish New Year tradition in which people eat 12 grapes at midnight, one for each month of the year ahead, to invite good fortune.
On social media, the ritual has evolved with modern twists – such as eating the grapes under a table or setting specific intentions with each grape – often linked to manifesting love, happiness, relationships, and success.
This year, the trend has grown so popular that supermarkets are now selling pre-packaged sets of 12 grapes, specifically marketed for the ritual, highlighting how a cultural tradition has transformed into a viral New Year phenomenon.
