FROM TRADITION TO TREND: THE 12 GRAPES RITUAL TAKING OVER NEW YEAR’S EVE

The “12 Grapes Manifestation” trend has taken over Instagram and short-form video platforms, becoming a popular symbolic ritual for welcoming luck, love, prosperity, and personal goals in the new year.

The practice is inspired by a long-standing Spanish New Year tradition in which people eat 12 grapes at midnight, one for each month of the year ahead, to invite good fortune.

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On social media, the ritual has evolved with modern twists – such as eating the grapes under a table or setting specific intentions with each grape – often linked to manifesting love, happiness, relationships, and success.

This year, the trend has grown so popular that supermarkets are now selling pre-packaged sets of 12 grapes, specifically marketed for the ritual, highlighting how a cultural tradition has transformed into a viral New Year phenomenon.

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